Launch a Successful Ad Campaign with 5 Simple Tips

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Launching an ad campaign and seeing it turn out into a great success, can be one the most fulfilling milestones for your business. But make no mistake; it involves a lot of analysis, research, and planning. 

And rightfully so, because of the high stakes and the no room for error. Therefore before you take your ad campaign off the ground, you want to make sure all necessary preparations, budgets, and tools made ready.

Now:

Though advertising campaigns typically range from specific product promotions to range of services, it also extends to whole brand promotions like Apple’s infamous “Think Different” campaign. 

Like most business endeavors, ad campaigns are not 100% fail-proof. Hence, there is a degree of trial and error. Coupling persistence with determination, there is a high chance your ad campaign will be a big hit. 

All you need to do is keep the following steps in mind:

1) Determine campaign objective and plan/campaign fits 

Firstly:

You need to ask yourself some questions. To begin with, what do you plan to achieve with your ad campaign? 

You need to keep the main objective in mind every single step of the way into the ad campaign. Let it be your lead and decision guide. For these reasons, the ad campaign’s objectives and goals need to be crystal clear and cutting edge sharp.

“We are looking to increase sales” or “better serve more customers” isn’t just going to cut it. We need to define how many of which products you are hoping to sell.

And so far as the campaign is concerned, there are a few parameters you need to hold the whole piece today. And time is the most crucial parameter (after money), since ad campaigns tend to lose their effectiveness over time. 

Even Squirrel of the Voya Financial had to be retired eventually.

 Here the deal:

Consider this a quick advertising marketing campaign formula: Specific desired Objective + Projected Life span of marketing campaign + Monetary Budget?

E.g., Sales of Tickle-me Elmo dolls increase by 60% in six months.

Please bear in mind, the amount of money you are going to be spending on the campaign will directly affect how long the campaign runs and your choice of strategies to adopt for the ad campaign.

Social media campaigns like Facebook ads are way cheaper than the Superbowl TV ad.

However, you don’t want to depend on free promotions and ad strategies. You might be a small business. This could be one of the biggest marketing mistakes you make. 

2) Determine how you will measure success

You need to define your target market and figure out where they usually hang out. As the saying goes, no product is for everyone. So, if you are offering swimming suits to surfers, then you would be better off advertising to 

Find out where your target audience usually spends its time. If you’re offering math tutoring services, then your best bet is to advertise at the local college instead of at the mall. If you’re selling a strategy guide for a specific video game, then you might consider putting an ad on the video game’s fan websites. Targeting is becoming increasingly easy with the use of systems such as Google’s AdWords, which allows you to select the types of sites you want your ad to appear in and maximize your chances of getting a response.

Find out where your target audience usually spends its time. If you’re offering math tutoring services, then your best bet is to advertise at the local college instead of at the mall. If you’re selling a strategy guide for a specific video game, then you might consider putting an ad on the video game’s fan websites. Targeting is becoming increasingly easy with the use of systems such as Google’s AdWords, which allows you to select the types of sites you want your ad to appear in and maximize your chances of getting a response.

3) Locate your target audience.

  • Determine the right target market for your product.
  • Create a message that speaks to your audience.

When creating the wording for your fliers, newspaper advertisements, television, or online text ads, relate to your target audience by speaking from their side. The famous advertising campaign by the state of Texas, intended to persuade people to stop littering the highway, was successful because it spoke the language of their teenage male target audience: “Don’t Mess with Texas.” Your message should be clear and actionable and should leave no doubt in your customer’s minds as to what the product or service is.

4) Time your campaign. Analyze the selling cycles

What metrics are you going to use? How will you tell if your marketing campaign has succeeded or not? If you have a marketing objective such as “Sales of face beauty marks will increase 50% in three months,” the metric you’re going to use to measure the success of your marketing campaign is the number of sales made over the three months. But the number of transactions may not be an appropriate metric at all if your marketing objective is to increase the awareness of your brand or to improve your website’s search engine page ranking.

Analyze the selling cycles of your product with other retailers and advertise before the peak of the buying season for the product. For example, if you’re selling winter coats, don’t launch your ad campaign in April.

5) Start slow and test often.

Do a preliminary test to see the effects of your wording, placement, and call to action by placing a large number of ads in a small geographical area, such as a mall or a neighborhood. If the results are good, then extend the campaign to the surrounding suburbs; if they aren’t so good, play with the wording and placement and try again.

Once you’ve measured the results of your marketing campaign, you’ll be able to make decisions about the marketing strategies you’ve used and future campaigns. Suppose that your bike seat marketing campaign increased bike seat sales 41%. You’d decide to repeat it next year wouldn’t you?

Wrap Up

In a way, any marketing campaign is better than none, because it means you’re directing your small business marketing efforts rather than just casting blindly here and there. But the best marketing campaign is the one that gets the results that you want, and that takes some planning and a coordinated effort.

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